👀 TL;DR

I spent the last 10 weeks working with a team of aspiring Product Managers to develop a 3 year strategy for Duolingo.

The end result

A product strategy focused on:

📈 Scaling Duolingo’s product portfolio to become the leading learning platform

💰 Strengthening revenue streams to become a profitable business

🤩 Developing enhancements to reach new users and keep existing ones happy

Untitled

Playing devil’s advocate - asking “Why” at every step to make the outcome bulletproof
Big picture thinking - pulling the team out of the trees to see the forest
Reality checks - bringing past learnings to all team discussions to make sure the outcome is grounded in reality
Leading the prioritization and roadmapping process
Creating a fun working environment - Sending jokes and fun resources on the #random Slack channel to maintain a fun learning environment

This article aims to go over the 5 step process:

	Activity	Outcome
Step 1	Current state analysis	Developing a comprehensive understanding of Duolingo through the Customer, Business and Technology lenses.
Step 2	Setting Objectives	A set of OKRs that will guide the product strategy
Step 3	Brainstorming sessions	Diverse set of ideas to help Duolingo achieve the OKRs
Step 4	Idea prioritization	A smaller subset of initiatives that define the effort distribution over the next few years
Step 5	Roadmapping	A high level document that ties together proposed initiatives, features, functionality, and release schedule.
	Reflections	Thinking about the process, the end result and the learnings that came from it